The Talent Crisis in the Packaging Industry

The packaging industry is at a crossroads. With sustainability, technology, and regulatory compliance reshaping the field, companies are racing to secure skilled professionals to meet these demands. However, talent shortages and high turnover in specialized roles are creating significant challenges.



According to Capgemini, turnover rates in technical roles can rise by up to 20% annually when employees feel unsupported or underdeveloped (Capgemini Research). For the packaging sector, this is particularly alarming as companies require experts in:

Sustainability: Professionals skilled in eco-materials and circular economy practices (European Commission: Circular Economy Action Plan).

Technology: Specialists in AI, robotics, and data analytics to drive efficiency (MarketsandMarkets: Intelligent Packaging).

Compliance: Experts familiar with rapidly evolving regulatory landscapes (European Commission: Green Deal).

How to Tackle Turnover in Key Roles

Retaining top talent isn’t just about competitive pay—it’s about creating an environment where employees feel valued, engaged, and supported. Here are three strategies to address turnover and build a stronger workforce:

Upskilling and Reskilling: Continuous learning is essential to staying competitive. Invest in training programs that keep employees at the forefront of sustainability innovations, smart packaging technologies, and regulatory changes.
Pro Tip: Upskilling not only enhances retention but also ensures your team can adapt to evolving industry needs (LinkedIn Learning Workforce Report).

Fostering a Culture of Innovation: Employees who feel they’re part of a forward-thinking, innovative organization are more likely to stay. Encourage cross-functional collaboration, celebrate creative problem-solving, and make sustainability a core part of your company’s mission.

Highlighting Career Development Pathways: Show employees how they can grow within your organization. Leadership development programs, mentorship opportunities, and clear advancement pathways can keep team members engaged and reduce turnover.

Bridging the Talent Gap: Recruitment Strategies for the Future

While retention is crucial, addressing the broader talent shortage in the packaging industry requires proactive recruitment strategies.

Why the Gap Exists:

• Specialized roles, like sustainability experts and materials scientists, are in short supply.
• Technical and regulatory expertise is increasingly difficult to find.
• Competition for top talent is fierce, particularly in markets like Europe and North America.

Opportunities for Growth:

1. Partner with Universities and Research Institutions
   Collaborate with academic programs focused on eco-conscious materials and emerging technologies to tap into new talent pools. Building relationships with these institutions helps create a pipeline of skilled professionals.
2. Develop a Strong Employer Brand
   Attract top talent by showcasing your commitment to sustainability and innovation. Younger professionals, in particular, prioritize working for organizations that align with their values (McKinsey: Attracting Talent in a Competitive Market). Highlight your eco-conscious initiatives and opportunities for meaningful impact.
3. Invest in Leadership Development
   Equip your internal talent with the skills they need to step into critical roles. Preparing future leaders ensures continuity and minimizes disruptions caused by turnover in specialized positions.

Building a Workplace That Attracts and Retains Top Talent

A strong company culture is the foundation for overcoming the talent gap. By emphasizing sustainability, innovation, and professional growth, you can create a workplace that attracts passionate, skilled professionals while retaining your best employees.

How is your organization tackling talent retention? At TDM & Associates, we specialize in helping companies in the packaging industry build resilient, future-ready teams. Contact us to learn how we can support your talent acquisition and development goals.